Don’t take it from me. take it from them.
“Luis is a high-level brand strategist and thinker. We partnered on crafting a fresh perspective on how Nike could better intersect with our target consumers via social. With his leadership and vision, the team crafted a youthful and vibrant strategic approach that impressed and surpassed our high expectations. He is a valued contributing partner to any project.”
– Bruno Garcia
Director Brand Marketing, Running | Nike
“Luis is an exceptional business and operations leader. Having collaborated closely with him to evaluate and design a transformative content and production strategy for multiple lines of toys at MGA, I watched Luis bring a wealth of innovative solutions to the table. His forward-thinking mindset and ability to pivot strategies with innovative solutions helped us establish a streamlined content supply chain and expedited our launch cycles.”
- Melissa (Peterkin) Sullivan
VP, Global Integrated Marketing & eCommerce, Experiences & Partnerships | MGA Entertainment
“Luis's acuity and strategic vision made our collaboration with GSD&M not only thoroughly enjoyable and creatively exhilarating, they made the work itself even better. His cultural knowledge and nuance, combined with his strategic leadership, make him a collaborator I will definitely continue to seek out in the future.”
– Luke Crisell
Global Creative Director | Harry’s
“Working with Luis was terrific. He was a strategic partner to me and the e-commerce team at esurance. Luis was always one step ahead of what was needed and helped us deliver a compelling digital customer experience still thriving today. He was a pleasure to work with.”
– Lisa Ward
Vice President, Customer Experience, Creative, and Communications| esurance
“Luis is curious, knowledgeable and uses this currency to lead clients to what is next through innovative, thoughtful and thorough business and marketing solutions. He has the talent, drive, focus and heart of a true leader. I absolutely love collaborating with Luis, he challenges everyone and everything – and in that challenge is progress and growth.”
– Marianne Malina
North American President | 72andSunny
“Luis worked with us and the team at GSD&M to develop a new name and brand at an accelerated pace for a highly strategic product for Indeed, and for an audience that presented a huge business opportunity and also a huge challenge: a tech marketplace for employers of tech and tech talent. Luis guided our team through a systems-based process that aligned our business's mission and vision with brand promises and a name that resonated with our audience and now serves as a playbook for Indeed, both in lessons learned and in "how to do it right." Luis is an attuned, creative, passionate outcome-driven partner that will serve you well.”
– Natasha Morgan
Head of Marketing | Seen by Indeed
“I consider Luis to be one of the most energetic, passionate, collaborative and effective strategic partners I’ve had the pleasure of working with.
Additionally, as Universal Parks and GSD&M worked to reposition our brand platform Luis’s thought leadership played a critical role. His unique ability to dive deep into the essence of our brand led us to a truly differentiated and unique position.
Our new brand platform is one that our global leadership is extremely excited about, especially as we look to challenge the category leader for both market and mind share.”
– Craig Evans
Sr. Director, Brand Management | Universal Parks & Resorts
“Luis is hands down one of the best creatives I have ever worked with. He knows what great looks like.
Luis also understands the business side, the strategic side, and the creative side. It’s a rare combination to be able to swim in those lanes... it leads to killer creative that resonates with consumers and drives sales.
Oh yeah, he can produce any job as well. And he’s also 1 year ahead of culture. I’ll shut up now.”
– Jay Russell
EVP, Chief Creative Officer | GSD&M