What I build

Better teams.
Stronger businesses.

I connect strategy, creative, production, and commercial leadership. Then I help the people doing the work turn that connection into something that lasts.

Strategy with a growth mindset.

Understand the audience, clarify the opportunity, and give the work a direction worth pursuing.

  • Brand strategy and positioning
  • Cultural insight, fandom, and communities
  • Creative and experience strategy
  • Innovation and emerging platforms

Capabilities clients want to buy.

Shape what a business can offer, how it goes to market, and how it turns good work into revenue.

  • New business and pitch strategy
  • Products, services, and partnerships
  • Commercial and compensation models
  • P&L and business transformation

Teams that make it happen.

Bring the right people together and create the operating model that helps them do their best work.

  • Strategy and creative team building
  • Talent development and culture
  • Integration and operating models
  • Production systems and workflows

Selected experience

What I’ve built.

At each stop, I’ve built a missing capability, sharpened the work, or helped the business grow into its next chapter.

Multiplier

Chief Brand & Strategy Officer
Previously Chief Business & Strategy Officer
2024–present

Strategy, creative, and growth capabilities for a sports and entertainment agency.

Built the strategy function, rebuilt creative and the new-business practice, and connected the teams around stronger thinking and better work. Led Innovation Labs and built an internship program to develop emerging talent.

Helped win six clients in year one, including competitive wins against CAA and Wasserman.

Crispin Porter
+ Bogusky

Chief Business Officer
2021–2024

A broader offering and a more effective way to run the business.

Helped integrate performance marketing, content creation, digital development, and agency operations. Designed compensation models for strategy, creativity, and production, and helped protect profitability with a more flexible operating model.

Increased total project revenue by 430% in 2022 versus the prior year through organic growth and new business.

Hogarth Worldwide

Global Director,
Operations & Business Strategy
2020–2021

Digital capabilities shaped into an offering that could scale.

Productized the digital offering inside WPP and established Hogarth as a production partner for dynamic content optimization with three global media companies and their creative partners.

Helped integrate 350 production resources to expand digital capabilities for global clients.

GSD&M

Head of Digital Integration
& Innovation
2017–2020

A business transformation practice built from the ground up.

Connected strategy, decision sciences, media, technology, production, and creative. Helped improve the agency’s financial performance and developed a client portfolio including Nike, Harry’s, IBM, and Indeed.

Pitched and won new business at an 80% success rate over three years.

Sonos

Senior Digital Manager,
Global Brand Design

A closer connection between a music brand and the people making its work.

Led digital creative production across internal teams and external partners, helping build internal agency support and direct partner models.

Developed Sonos x Apple’s #MusicMakesItHome campaign featuring Annie Clark, Matt Berninger, and Killer Mike.

ACNE Production

Executive Integrated Producer, Digital

An LA digital production arm built from scratch.

Expanded the company’s digital offering, managed the LA digital P&L, and connected the production business directly with brands.

Pitched and won direct-to-client work including Beats by Dre.

Deutsch LA

SVP, Co-Director of Digital Production
Executive Integrated Producer, Digital

The production foundation.

Co-led digital production across Taco Bell, 7-Eleven, Nintendo, Pandora, and other major clients. Built work connecting creative ideas, digital products, commerce, and brand experience.

Background

A multicultural perspective.

Native English and Spanish. Professional French.

MIT Sloan · Executive Certification, Mastering Design Thinking
ESLSCA · MBA, International Advertising & Strategic Management
University of Texas · BA, Communication & Business Administration